Charleston Literary Festival
A festival that fosters transformative conversations with renowned authors and thinkers
During my marketing and events internship with the Charleston Literary Festival, I developed targeted marketing strategies to highlight the unique appeal of each event and expanded audience outreach.
Charleston Literary Festival offers the opportunity to engage with renowned authors and contribute to conversations around outstanding books and ideas.
The Journey
Event Differentiation
After researching each event and author to uncover unique features, I developed marketing efforts designed to capture interest and distinguish each event.
Expanding Audience Reach
To broaden the festival’s reach, I engaged audiences outside traditional literary circles.
Creative Marketing
To create strong visuals, I designed flyers and email campaigns with tailored messaging, incorporating QR codes to ensure easy accessibility.
Paul Muldoon, an author who had worked with Paul McCartney—a detail that became the focal point in the flyer, which had not been previously promoted. For events with speakers tied to music or art, I tapped into new channels—such as music departments, clubs, and industry groups—to connect with audiences who would have found the content compelling.