Experiential Interior Environments
eie aimed to uncover how to market in a way that inspires beautifully branded retail interiors
During my marketing internship with eie, I elevated Green Cloud’s digital media strategy to engage their target audience and redesigned eie’s lunch-and-learn product to better align with their branding.
eie specializes in designing and building custom furnishings to create engaging customer experiences.
eie-GreenCloud, a sub-brand of eie, supports the cannabis industry from full dispensary environments to branded product displays.
The Journey
Discovering the Purpose
Immersed in eie’s mission, I focused on understanding Green Cloud’s unique role in the cannabis industry and its emphasis on modular, high-impact design solutions.
Platform Strategy
Through in-depth research, I identified ideal platforms to showcase Green Cloud’s offerings, leveraging Instagram’s visual storytelling and Pinterest’s design inspiration boards to connect with clients seeking interior solutions.
Competitor Insights
By analyzing competitors who excelled in design and modular fixtures, I identified opportunities for eie and Green Cloud to differentiate themselves.
Reshaping the Digital Presence Pinterest
After launching eie’s Pinterest account, I created a library of campaign ideas and proposed reallocating funds from eie’s underperforming Shopify platform to Pinterest—an ideal channel for reaching clients seeking design inspiration. By leveraging Pinterest carousels, I developed a strategy for Green Cloud to tell its story visually, showcasing its interior services while targeting clients through carefully selected keywords.
To enhance Green Cloud's Instagram, I transformed the platform into a curated portfolio, showcasing fixture designs and completed spaces, and developed platform-specific templates, including tailored captions, targeted hashtags, and optimized posting schedules.
WITHIN THREE MONTHS
Organic Pinterest Impressions increased 113%
Organic Pinterest Engagements increased 148%
The Outbound Click Rate Increased from 0% to 0.75%
Redesigned a Learning Experience
eie sought to redesign their lunch-and-learn gift box. I crafted it to spark excitement and provide design firms with a deeper connection to eie’s interior design and fixture services, capturing the brand’s creativity, modernity, and commitment to sustainability.