Sustainable Living Guide
Reimagining Sustainable Living Guide originated from a powerful vision—an intentional lifestyle centered around purpose, wellness, and positive change
I completed a marketing internship at Sustainable Living Guide, where I led a team of five and worked alongside the CEO. We focused on enhancing the company’s social media presence to expand customer reach, clarify its mission, define its target market, and create visual content and digital media templates.
The Sustainable Living Guide offers resources for healthy, joyful, and sustainable living through online classes, a comprehensive directory, membership benefits, children's programs, and special events.
Eight affiliated brands - Membership, Classes, Climate Action, Community Sustainability, Trauma-Informed Change Making, Professional Growth, Earth Kids, and Generation Earth.
The Journey
Understanding the Purpose
Communicated with the CEO to understand Sustainable Living Guide’s purpose - to foster and support sustainable lifestyles for people and the planet.
Defining Sub-Brand Missions
Gained a clear understanding of each sub-brand’s mission and purpose.
Platform Research
Conducted research to assess the strengths of each social media platform including Instagram, YouTube, Twitter, LinkedIn, and Facebook. The research included tailored content strategies focusing on demographics, captions, blogs, and videos, as well as copyright considerations. This analysis informed optimal strategies to drive engagement and increase awareness.
Analyzing Competitors
Examined successful competitors to uncover effective methods for connecting with each brand’s target demographic.
Developing Target Markets
Defined target audiences for each sub-brand, crafting tailored social media strategies to maximize reach and impact.
Content Templates
Developed templates for each sub-brand to ensure brand consistency.
This research I conducted explains how Instagram posts and stories can work together to boost the company's Instagram outreach.
BeforeAfterThe original Instagram page of the Sustainable Living Guide aimed to refine its strategy to better showcase its sub-brands while clarifying their connection to the parent company.
The solution included dedicating highlight reels to each subbrand, using distinct colors. This approach minimized confusion and helped consumers easily associate each color with a specific brand under the Sustainable Living Guide umbrella.
EarthKids introduces sustainability to young minds by providing teachers, parents, and caregivers with impactful resources.
Effectively marketing Earthkids included focusing on authentic storytelling and shared experiences among users, to build trust between EarthKids and caregivers.
Competitor analysis included research into successful tutoring companies that market to parents and caregivers.
Proposed email newsletters and Instagram posts featuring sustainable craft ideas, interactive challenges, and clear itineraries and guidelines to support busy teachers, parents, and caregivers.
Generation Earth focuses on empowering young adults and teens to embrace climate action.
The solution for successfully marketing Generation Earth involved leveraging short, engaging tutorials and vibrant content to highlight thrifting, upcycling, eco-friendly DIYs, and sustainability hacks.